Match each business model with the advantage it brings.​

1. Subscription.

2. Bait and Hook.

3. Cutting out the Middleman.

Explanation:

Some of the commonly used business models across the world include the following;

1. Subscription: steady revenue and predictable profits. It is a business model which typically involves customers paying a recurring fee or price (revenue) for the use of a particular product or service. These customers are usually charged either on a monthly or annual basis. An example is the subscription for paid cable tv by various customers.

2. Bait and Hook: attractive prices for basic product. It is also referred to as the razor and blade business model. Bait and Hook typically involves selling a product at a very low price so as to gain the attention of the buyer and selling a complementary product (refill) to the same buyer at a very high price. An example is a mobile phone (bait) and airtime plus data (hook).

3. Cutting out the Middleman: reduction in transaction costs and processing time. It typically involves the elimination of an intermediary (middleman) in the supply of goods and services to the end users or customers.

An example is the business to consumer (B2C) company such as Walmart, Uber, etc.

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