Your agency is paid on a traditional 15 percent media commission. You purchase $300,000 in network TV time to run an ad for your client. How much will your client pay the agency for the TV time? How much will the network receive? How much will the agency keep? The ad you ran cost $30,000 to produce. Your agency charges a 17.65 percent markup to the client for outside production costs. How much will your client pay the agency for the production? How much of that will your agency keep?

M. cotteleer electronics supplies microcomputer circuitry to a company that incorporates microprocessors into refrigerators and other home appliances. one of the components has an annual demand of 235 units, and this is constant throughout the year. carrying cost is estimated to be $1.25 per unit per year, and the ordering (setup) cost is $21 per order. a) to minimize cost, how many units should be ordered each time an order is placed? b) how many orders per year are needed with the optimal policy? c) what is the average inventory if costs are minimized? d) suppose that the ordering cost is not $21, and cotteleer has been ordering 125 units each time an order is placed. for this order policy (of q = 125) to be optimal, determine what the ordering cost would have to be.