Sam's company produces a highly popular energy drink and consumers purchase anything related to this drink as soon as it hits the market. Sam's job is to help maintain the market position for these products, especially in this highly competitive industry. in the BCG matrix, Sam would be focusing on products.

Sunset foods relies on a highly centralized functional structure to ensure consistency in the quality and taste of its products and to drive down costs via process innovations. however, as a consequence of its highly compartmentalized structure, the firm has found it difficult to transfer information and ideas from one department to the next. with the launch of its new line of breakfast foods coming up, how can sunset improve its ability to collaborate without sacrificing the benefits of its current structure