This week’s discussion has you role-play a stressed-out account executive for a large advertising agency. Your task for discussion is to choose one client (you have three main clients in the case) and help them develop an advertising strategy. You will do this by following the 5 steps below.

Initial Post

Choose one of the three clients (Seaweed, Plane, Spanish Institute).
Identify 5 potential market segments they could pursue.
Narrow your list of 5 down to the 3 you feel would be most profitable to target. Explain why these three were chosen.
Describe your positioning messages.
State a "value proposition" for the client's products/services.

There are three factors that can affect the shape of the treasury yield curve (r* t , ip t , and mrp t ) and five factors that can affect the shape of the corporate yield curve (r* t , ip t , mrp t , drp t , and lp t ). the yield curve reflects the aggregation of the impacts from these factors. suppose the real risk-free rate and inflation rate are expected to remain at their current levels throughout the foreseeable future. consider all factors that affect the yield curve. then identify which of the following shapes that the us treasury yield curve can take. check all that apply.a. downward-sloping yield curveb. upward-sloping yield curvec. inverted yield curve