Practice Which of the following is a benefit of product
placement? (Select the best answer.)
0 It's difficult for viewers to ignore.
It's less expensive than other forms of advertising.
Olt attracts a broader target market than other ads.
O It doesn't make viewers skeptical.

A. It's difficult for viewers to ignore.

Explanation:

A marketing channel can be defined as the process of developing marketing techniques and sales strategies by a firm, so as to enhance the availability of goods and services to meet the needs of the end users or consumers. There are four (4) main types of marketing channels and these includes; direct selling, dual distribution, sales through intermediaries and reverse channel.

Another channel used extensively by business owners for the advertisement of their products is product placement.

Product placement can be defined as a marketing strategy which typically involves having branded products and services being predominantly featured in a production such as a movie or a piece of art. Thus, it is essentially used by business owners to reach out to their target audience or customers who are considerably large in size.

For example, an automobile company such as Toyota may decide to have their exclusive cars being featured in a blockbuster movie.

Hence, one of the benefit of product placement is that, it's difficult for viewers to ignore.

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