Case Study: Label Group Inc. Label Group Inc. is an organization recently formed through the amalgamation of several organizations. The individual organizations sold quality signage, labelling equipment and supplies, and outdoor LED signs, respectively, in a total of ten countries.
The organization is currently in transition as it is reorganizing post-amalgamation, which has required some redefinition of job roles and some staff
layoffs. The organization needs to show a profit for its investors in the next 1-2 years.
The production department has identified a potential new product and target market: printing plastic labeling sleeves, which are common on other
continents, but are not yet available or widely used in the markets where Label Group Inc. operates. The supervisors in the production and sales
departments are excited about the potential of this venture. They believe they can also launch this product in countries where Label Group Inc. has
not yet operated.