1. Consider some of your favorite brands and their products. What role does the brand name have on the success of these products? Explain the significance of brand names in product planning, incorporating examples of real brands when possible. Be sure to identify key product mix strategies, as well. 2. Explain the concept behind market segmentation and the difference between geographic, demographic, psychographic, and behavioral segmentation? Explore differences in purpose and function, providing an example or possible situation that would involve each.

3. As with most things in life, even products have a lifecycle. After defining what product lifestyle is and discussing its impact, choose a product example to help illustrate and identify each of the stages in a product lifecycle, briefly describing each.

4. Think about all of the products that you utilize in your everyday life and select three to examine in terms of product liability risks. For each product, identify potential defects, describing each, and explaining how these are liability risks.

5. When it comes to marketing, the overall functions that are involved go far beyond simple billboards or TV commercials. Identify the seven functions of marketing, provide an example of a related activity for each function, and categorize those activities.