Company X is an online platform that helps small businesses (e. g., cleaning, tutoring, moving, delivery men, and handymen) market their services. Customers reached will decide on whether to click on the ads and sign up for the service. Company X has 5 channels right now. As a business analyst for the company, your manager needs your insights on channel performance to further optimize the business strategy. Below are a few exercises designed for you to demonstrate your analytical skills and critical thinking. Weâre most interested in the way that you structure your analysis and the process you use to break down analytical problems, rather than your specific answers. We encourage you to support your responses with graphs, tables, or other data visualization in a presentation.

Questions:
a. What metrics will you measure to evaluate the channel performance? How are the five channels performing relative to one another?
b. What can you infer about the relative return on investment from the service types? What might be driving the differences in results?
c. Where would you want more information before drawing conclusions? What additional data would be most useful to you?
d. If the Company X Marketing Team wants to add a 6th new digital channel, how will you support the Marketing Acquisition team pre-launch and post launch as a Senior Marketing Analyst.

As manager of kids skids, meghan wants to develop her relationship management skills. in order to do this, she learns how to

< back to assignment attempts: 1 1 keep the highest: 1 / 2 2. determining opportunity cost juanita is deciding whether to buy a suit that she wants, as well as where to buy it. three stores carry the same suit, but it is more convenient for juanita to get to some stores than others. for example, she can go to her local store, located 15 minutes away from where she works, and pay a marked-up price of $102 for the suit: store travel time each way price of a suit (minutes) (dollars per suit) local department store 15 102 across town 30 88 neighboring city 60 65 juanita makes $42 an hour at work. she has to take time off work to purchase her suit, so each hour away from work costs her $42 in lost income. assume that returning to work takes juanita the same amount of time as getting to a store and that it takes her 30 minutes to shop. as you answer the following questions, ignore the cost of gasoline and depreciation of her car when traveling. complete the following table by computing the opportunity cost of juanita's time and the total cost of shopping at each location. store opportunity cost of time price of a suit total cost (dollars) (dollars per suit) (dollars) local department store 102 across town 88 neighboring city 65 assume that juanita takes opportunity costs and the price of the suit into consideration when she shops. juanita will minimize the cost of the suit if she buys it from the . grade it now save & continue continue without saving

Which of the following is not a characteristic of enterprise applications that cause challenges in implementation? a. they introduce "switching costs," making the firm dependent on the vendor. b. they cause integration difficulties as every vendor uses different data and processes. c. they are complex and time consuming to implement. d. they support "best practices" for each business process and function. e. they require sweeping changes to business processes to work with the software.