Employer branding was discussed at the beginning of this chapter. On a scale of 1 (Poor) to 5 (Excellent), how valuable are the following brands? A. Bank of America.
B. McDonald’s.
C. BP Global.
D. Walmart.

A ) Bank of America : rating = ( 1 )

B ) McDonald's : rating = ( 4 )

C ) BP Global : rating = ( 1 )

D ) Walmart : rating = ( 3 )

Explanation:

On a scale of 1 to 5 we can rate the following brands as

A ) Bank of America : rating = ( 1 ) this is because The bank is laying off its staffs while the Manager is earning an exorbitant salary also the made a mistake in purchasing Merrill Lynch.

B ) McDonald's : rating = ( 4 ) this is because they make good hamburger and some of the staffs working there says its is a staff friendly place ( good place to work )

C ) BP Global : rating = ( 1 )  The Gulf oil spill which had a negative effect on the economy of the Gulf coast is the reason why i am rating them 1

D ) Walmart : rating = ( 3 ) This is because they offer Good prices for their products but discriminate against women

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answer; buying the bill at a discount from the face value to be received at maturity;