Nielsen purchases scanner data from retail transactions to compile, analyze, and resell to consumer packaged-goods firms so they can assess what is happening in the marketplace. scanner data is an example of

Scanner data is an example of : syndicated external data

This technology is used to read a specific code and will cross match it to the database that available through its connected networks

hope this helps

In the 10th grade, i was teamed up in a group of four. our project was on modern history. altho it seemed super hard for many of us. patrick fleming  took charge and showed us the understanding of this project.  his leadership showed great ethics and it taught me, personally, how to others understand, not just to show them, but explain it thoroughly. and altho he was a great teacher i would have changed a few things. one being his attitude. many times he would get frustrated and impatient with the group.  i think  a leader i would have done exactly  what he did but with much more patience and be there more to explain. such as lunch  learning. and giving everybody a chance to try to explain it in their  head.