While are things a firm has to work with, such as equipment, facilities, raw materials, employees, and cash, are things a firm can do, such as deliver good customer service or develop innovative products to create value.

resources; capabilities.

Explanation:

While resources are things a firm has to work with, such as equipment, facilities, raw materials, employees, and cash, capabilities are things a firm can do, such as deliver good customer service or develop innovative products to create value.

Generally, in order to be able to manufacture goods or provide services that meet the needs of various customers (end users), all companies or industries have to make use of resources. These resources are either sourced for on a regular basis or gotten at the inception of the business.

Also, the capabilities of a business firm or company is its ability to provide finished goods and services that meet the requirements or needs of the end users (consumers), as well as effectively solve unique problems in the world.

in terms of experimental research, mcdonald’s charging different prices in the two cities relates to