What is the meaning of “place” in the 4 Ps of marketing? A. where a company is situated
B. the site of a company’s warehouse
C. the location from which a customer can purchase products
D. the location where the purchased product is kept

C. the location from which a customer can purchase products

Explanation:

In the marketing mix, place describes the venue or the selling location. Place defines where to sell the products and how customers will get the purchased items.

Place describes the ideal locations for converting potential customers to actual paying customers. It answers the question, ''where will sales be conducted ?'' In a store, a specialized retail center, a supermarket, online, or all.

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