What is penetration pricing? OA. The approach of lowering prices temporarily to gain market share
OB. Intentionaly not lowering prices below all competitors in order not
OC. A fairly standard retail markup in which the retailer's cost is
O D. When a business simply tries to bring in enough revenue to survive
to enter into price wars
doubled
the difficult period

A. The approach of lowering prices temporarily to gain market share

Explanation:

Penetration pricing is a strategy that marketers use to quickly gains market share of a new product. The strategy involves lowering the price of new products to woe customers to buy. The lowering of the price is temporary. Marketers use this strategy to introduce a product as a pocket-friendly alternative.

Penetration pricing is used where a product will be in competition with other existing brands. After the product has gain market share,  marketers may increase the price to make profits.

the correct answer is b.)

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