Drag the tiles to the correct boxes to complete the pairs. Match each advertising testing method with the scenario that best portrays it.

1. Survey
2. one-on-one interview
3. consumer jury method
4. focus group

Karl has arranged for a discussion summit where a specific target group comes together to discuss a particular ad concept. These people can interact with one another and discuss their opinion about the ad concept. Their impression of the concept will help Karl generate new ideas.

George has created a couple of ads for his company and is exposing these ads to different groups of people. These groups of people will rate the ads. The company will choose the ad that gets the highest rating.

An advertiser individually asked several people some questions that helped the advertiser choose the most suitable media space to reach its target consumer segment. This also helped the advertiser look at its customers’ issues and needs.

A certain number of consumers answered a few questions. The advertiser then aggregated the responses to help generate new ideas based on its target market.

Which of the following pairs is most similar to each other?

The amberssen specialty company is a chain of twelve retail stores that sell a variety of imported gift items, gourmet chocolates, cheeses, and wines in the toronto area. amberssen has an is staff of three people who have created a simple but effective information system of networked point-of-sale registers at the stores and a centralized accounting system at the company head- quarters. harry hilman, the head of amberssens is group, has just received the following memo from bill amberssen, sales director (and son of amberssen’s founder). harry—it’s time amberssen specialty launched itself on the internet. many of our competitors are already there, selling to customers without the expense of a retail storefront, and we should be there too. i project that we could double or triple our annual revenues by selling our products on the internet. i’d like to have this ready by - giving, in time for the prime holiday gift-shopping season. bill after pondering this memo for several days, harry scheduled a meeting with bill so that he could clarify bill’s vision of this venture. using the standard con- tent of a system request as your guide, prepare a list of questions that harry needs to have answered about this project.

The sec has historically raised questions regarding the independence of firms that derive a significant portion of their total revenues from one audit client or group of clients because the sec staff believes this situation causes cpa firms to