Type the correct answer in the box. Spell all words correctly. Identify the art of advertising that the given scenario portrays.
Jim is renovating his boutique. He wants to redo the display area of his store. Jim is paying special attention to the placement of the
merchandise throughout the store. He wants to display it in a creative, aesthetically pleasing manrier to attract customers. Jim is engaging in

Ryan is deciding between attending western state university and eastern state university. he cannot attend both universities simultaneously. both are fine universities, but the reputation of western is slightly higher, as is the tuition. let mu subscript upper e and mu subscript upper w be ryan's marginal utilities from attending eastern and western state universities respectively and upper p subscript upper e and upper p subscript upper w be the prices of attending eastern and western state universities. using the rule of consumer optimum, ryan will decide to attend eastern state university, if mue/pe exceeds muw/pw attend eastern state university if mue/pe is less than muw/pw attend western state university, if pe/mue< pw/muw attend western state university, since it gives him more utility.