Business, 15.12.2020 23:40 famouzgal

1. Why would a potential sponsor be interested in an organization's market reach? 2. Why do you think people in general are affected by celebrity endorsements?

3. Discuss three factors a company must consider when attempting to find an endorser for their products.

4. Name a celebrity who you think would make a good endorser. Why would this person be a good spokesperson, and for what product(s)?

5. Why might an endorser want to limit the term of an endorsement contract with a company?

6. Why do you think the FTC creates laws governing celebrity endorsements? Whom do these laws

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