Mario is a purchasing agent for his company. His company cans produce from farms all over the area throughout the year. To prevent the produce from
spoiling, Mario needs to find a supplier who can ensure delivery of the
canning materials when promised so that employees can begin canning the
produce as soon as its delivered. What category will be most important to
Mario when assessing potential suppliers?

Turtle corporation produces and sells a single product. data concerning that product appear below: per unit percent of sales selling price $ 150 100 % variable expenses 75 50 % contribution margin $ 75 50 % the company is currently selling 5,600 units per month. fixed expenses are $194,000 per month. the marketing manager believes that a $5,300 increase in the monthly advertising budget would result in a 190 unit increase in monthly sales. what should be the overall effect on the company's monthly net operating income of this change?

Most economists report the elasticity of demand asa. the absolute value of the actual number.b. a negative number, since price and quantity demanded move in opposite directions.c. a percentage, since both the numerator and denominator are percentages.d. a dollar amount, since we are measuring the change in price.

Total marketing effort is a term used to describe the critical decision factors that affect demand: price, advertising, distribution, and product quality. define the variable x to represent total marketing effort. a typical model that is used to predict demand as a function of total marketing effort is based on the power function: d = axb suppose that a is a positive number. different model forms result from varying the constant b. sketch the graphs of this model for b = 0, b = 1, 0< b< 1, b< 0, and b> 1. (we encourage you to use excel to do this.) what does each model tell you about the relationship between demand and marketing effort? what assumptions are implied? are they reasonable? how would you go about selecting the appropriate model?