All of the following are advantages to the franchisor except: gains from the franchisee's high motivation.
fast and selective distribution of products.
no involvement in national advertising campaigns.
O assurance of how the outlets will be maintained and
operated.

To appeal to a new target market, the maker of hill's coffee has changed the product's package design, reformulated the coffee, begun advertising price discounts in women's magazines, and started distributing the product through gourmet coffee shops. what has been changed? a. the product's perceptual value. b.the product's 4ps. c. the method used in its target marketing. d. the ownership of the product line. e. the product's utility.