Marketing operations applies the analysis of data to measure and control the results of the entire marketing function. When this approach is applied to planning a marketing mix, it favors the use of . A. forms to gather data
B. account maintenance
C. database marketing
D. inventory control

Firms like papa john’s, domino’s, and pizza hut sell pizza and other products that are differentiated in nature. while numerous pizza chains exist in most locations, the differentiated nature of these firms’ products permits them to charge prices above marginal cost. given these observations, is the pizza industry most likely a monopoly, perfectly competitive, monopolistically competitive, or an oligopoly industry?