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Which of these statements is correct with regard to the implementation of marketing objectives?
a. Brilliant marketing plans succeed even without proper implementation.
b. A lot of ongoing communication is involved when executing a plan.
c. Managers hold the power to decide and implement decisions rather than delegating it.
d. Implementation gauges the extent to which marketing objectives have been achieved during the specified time period.
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Which of these statements is correct with regard to the implementation of marketing objectives?
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