Rupert works as a marketing manager at a company that caters to a vast number of customers. Rupert wants the company to connect better with its customers. He suggested that the company should use advertising to create and maintain goodwill among customers. Which type of advertising would Rupert's company use for this purpose? Rupert's company will use advertising.

As the inventor of hypertension medication, onesure pharmaceuticals (osp) inc. was able to reap the benefits of economies of scale due to a large consumer demand for the drug. even when competitors later developed similar drugs after the expiry of osp's patents, regular users did not want to switch because they were concerned about possible side effects. which of the following benefits does this scenario best illustrate? a. first-mover advantages b. social benefits c. network externalities d. fringe benefits