A reference number used by advertisers that is obtained by multiplying reach (expressed as a percentage of the total market) by frequency is referred to as

gross rating points (GRPs).

Explanation:

A Gross rating point is the point that represents the impact of the advertising. It can be determined in a percentage form by multiplying the target market with the frequency.

Let us take an example

Let suppose 30% represents the target market

And, there is a frequency of 4

So here the gross rating point is

= 30% × 4

= 120

Therefore the given situation represents the gross rating point.

in 2001, dell computer became the world’s largest personal computer vendor, continuing to

gain market share and post profits in an industry struggling with slumping sales and billions of

dollars in losses. dell sells 90% of its pcs directly to the final customer, largely bypassing the

reseller channel that accounts for most of the world’s pc sales. this direct customer relationship

is the key to dell’s business model, and provides distinct advantages over the indirect sales

model. dell’s direct relationship with the customer allows it to tailor its offerings to customer

needs, offer add-on products and services, and use the internet to offer a variety of customer

services. in addition, dell’s pcs are built to customers’ specifications upon receipt of an order,

giving dell additional advantages over indirect pc vendors who must try to forecast demand and

ship products based on those forecasts. dell’s direct sales and build-to-order model has achieved

superior performance in the pc industry in terms of inventory turnover, reduced overhead, cash

conversion, and return on investment (kraemer, et al., 2000).

explanation: