(a) How does Alibaba implement competitive pricing strategy in market

Explanation:

Alibaba is a Chinese business group that uses one of its main business strategies to offer a lower price than its competitors.

There are several reasons why Alibaba is able to maintain this strategy competitively, for example, as it is a group of companies with different niches and different suppliers, it is possible to find a variety of them within the group's e-commerce, which makes there are options for price variations and incentive for the consumer to choose. In addition, the price variation remains at a healthy level that does not generate losses for Alibaba.

The group also maintains a strategy of offering discounts to consumers that generate greater purchase motivation, such as discount coupons, gifts, free shipping, etc.

answer; vertical marketing system;