What are the parameters to assess a media type as a promotional tool? refers to the number of people or households that can come across your advertisement through a glven media type.
Is the average number of times an individual or household comes across your advertisement in a given
promotional medium.

When a government sees that local industry is threatened by imports, it can threaten to erect import barriers to stop or reduce these imports. this is an example of a driver of international business activity?

Licensing is perhaps the easiest method of entering into international trade. another method of entering international trade, which can be relatively low risk, is which opens several levels of involvement to company

Consider the following two projects. both have costs of $5,000 in year 1. project 1 provides benefits of $2,000 in each of the first four years only. the second provides benefits of $2,000 for each of years 6 to 10 only. compute the net benefits using a discount rate of 6 percent. repeat using a discount rate of 12 percent. what can you conclude from this exercise?