2. Christmas is six months away. Retailers must decide whether or not to hire extra employees to work during the holiday season. Sales for the retail industry are expected to mirror last year’s figures (which were quite good), but, due to poor sales at the beginning of the year, the number of salespeople at Kat’s Gift Store must be reduced by 20 percent.
Change: Internal or External Increase or Decrease
Read each of the following situations to determine what change is affecting the sales

forecast of each business. The changes are:
Competitive
Distribution process
Economic
Market
Marketing strategies
Human resources
Population
Pricing
Product lines
Promotion