Whole Foods, Corp. advertised that its wheat bread had 50% fewer calories than a competing brand, Lovely Wheat Bread, LLC. In fact, Whole Food's bread had the exact same amount of calories as Lovely Wheat's bread because they were produced by the same third party bread company and sold under two separate names. Whole Food's conduct: a. does not violate the Lanham Act because comparative ads are exempt from the law.
b. does not violate the Lanham Act because of the First Amendment freedom of speech.
c. does not violate the Lanham Act because Wholesome did not act with actual malice.
d. violates the Lanham Act.