Ratios are used in financial analysis because: a. different companies use different accounting methods.
b. raw data is difficult to evaluate across time and companies.
c. ratios are complex analysis tools.

b. raw data is difficult to evaluate across time and companies.

Explanation:

There are various ratio that company determines like liquidity ratios, solvency ratios, etc

It helps the company to analyze its financial position, performance and profitability so that the company is able to take the goods decisions that help the company to accomplish its goals and objectives

Now as per the given option, the option b is correct as the raw data is difficult to analyze and evaluate between the time period and the companies

Therefore the correct option is b.

cognitive overload: having a lot on your mind impairs decision-making and tends to result in the simplest, but not necessarily best, option being selected.

empathy gaps: overlooking how you might feel in a different situation can result in unnecessary purchases, such as overbuying when shopping for food on an empty stomach.

optimism and overconfidence: wearing rose-tinted glasses and having unrealistic expectations about the future can affect money management and leave you unprepared for a change in circumstance.

instant gratification: seeking instant gratification drives impulsive spending and can undermine long-term planning and savings.

harmful habits: automatic or mindless behaviour can amplify a poor financial decision as it becomes a recurring event.

social norms: we are heavily influenced by the actions of others; while this can be in certain circumstances, it also contributes to the pressure to keep up with the joneses through conspicuous consumption.