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Business, 25.11.2020 05:10 yselahernandez02
What purpose does a positioning statement serve?
a. to set out a firm's basis purpose for being
b. to find patterns within sets of data
c. to identify segmenting dimensions
d. to compare marketing strategies among competitors
e. to provide focus for a marketing mix
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What purpose does a positioning statement serve?
a. to set out a firm's basis purpose for being
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