Practice Match the example with the marketing tool being used.
To match the items, click the example, and then click the
marketing tool.
Mario researches his target market to make sure his
products are affordable for them.
Promotion
After Lennard creates a marketing message focused on
the exotic flavors of his fruit smoothies, he decides to stop
offering bland, less exotic flavors.
Place
Indira chooses active, athletic salespeople that reflect her
target market
People
Sierra chooses a location in the business district for her
gym so it will be convenient for the businesspeople she
wants to attract
Product
Courtney advertises her product on Web sites that are
popular with her target market.
Price