Integrated marketing communications require a company's mass-market advertisements, Web site, e-mail, and personal selling communications to all have . a. equal portions of the advertising budget.
b. separate marketing objectives.
c. the same target audience.
d. the same message, look, and feel.

What two elements normally must exist before a person can be held liable for a crime

What are the general categories of capital budget scenarios? describe the overall decision-making context for each.

Investment x offers to pay you $5,700 per year for 9 years, whereas investment y offers to pay you $8,300 per year for 5 years. if the discount rate is 6 percent, what is the present value of these cash flows? (do not round intermediate calculations and round your answers to 2 decimal places, e.g., 32.16.) present value investment x $ investment y $ if the discount rate is 16 percent, what is the present value of these cash flows? (do not round intermediate calculations and round your answers to 2 decimal places, e.g., 32.16.) present value investment x $ investment y