Briefly describe why it is valuable and sometimes necessary to breakdown ethnic groups in subsegments for marketing purpose

An ethnic group can be defined as the social group of people which are grouped due to similar characteristics like language, culture, nation, and others.

Explanation:

Every social group has different needs depending upon the social needs depending upon the rituals being performed by them and social practices they do in their day to day life. Thus the marketing needing have been segmented depending upon the needs of the social or ethnic groups.

answer; rapid growth in buyer demand and high buyer switching cost;

answer(eu) is the correct answer;