Help it’s due tomarrow
Jot down ideas for a promotional mix for the three scenarios (at the bottom). Create a
quick promotional mix. Include specific and creative tactics needed to promote the
event, company or product. Be sure to include at least one tactic for each element of
the mix:
• advertising
• public relations
• sales promotions
• personal selling
Possible tactics include: Slogans, Billboards, Free Samples, Sponsorships, Commercials,
Contests, Telemarketing, Trade Shows, Sweepstakes, Press Kits, Coupons or Loyalty
Programs. You are NOT limited to this list.
Create a Microsoft® PowerPoint describing your promotional mix and each tactic.
Briefly explain why you selected the elements you choose.
SCENARIOS
• A charity carnival raising funds and supplies for a homeless shelter
• A non-profit children's agency
• Season tickets to a women's college basketball team
Answers: 2
Business, 21.06.2019 21:00
Jameson manages a well-known cell phone company. this company has been voted as having the best cell-phone service. consumers appreciate the fact that they can call from almost anywhere in the world and the service still gets through. jameson knows that the company's product far surpasses that of the competition. one thing has been bothering him, though. in order to put so many resources into ensuring the best service, jameson has cut back on employees at the firm's customer call center. recently, consumers have begun complaining about long wait times when they call in with a problem or concern. although its cell phone service is still considered one of the best, customer satisfaction with the firm's customer service has plummeted. jameson does not understand why consumers are getting so upset. he believes the exceptional cell phone service more than makes up for long waiting periods and other issues with its customer service. "after all," he says, "they can't have it all. if i invest more in customer service, that means less investment on ensuring the quality of our product offering."refer to scenario. jameson has asked you, a marketing consultant, to give him advice. he cannot understand how a cell-phone company with the best product offering in the cell-phone service industry could get such low satisfaction ratings simply because the customer service is not up to par. you suggest that jameson has a narrowly defined view of the company's product offering. you tell jameson that successful marketers should define their products as what they
Answers: 2
Business, 22.06.2019 01:30
Ben collins plans to buy a house for $166,000. if the real estate in his area is expected to increase in value by 2 percent each year, what will its approximate value be five years from now?
Answers: 1
Business, 22.06.2019 14:00
The following costs were incurred in may: direct materials $ 44,800 direct labor $ 29,000 manufacturing overhead $ 29,300 selling expenses $ 26,800 administrative expenses $ 37,100 conversion costs during the month totaled:
Answers: 2
Business, 22.06.2019 18:50
)a business incurs the following costs per unit: labor $125/unit, materials $45/unit, and rent $250,000/month. if the firm produces 1,000,000 units a month, calculate the following: a. total variable costs b. total fixed costs c. total costs
Answers: 1
Help it’s due tomarrow
Jot down ideas for a promotional mix for the three scenarios (at the bottom)...
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