affords the marketing manager an opportunity to develop a rational pricing strategy across acomplete line of related items.

product line pricing

Explanation:

Product line pricing affords the marketing manager an opportunity to develop a rational pricing strategy across acomplete line of related items.

Product line pricing simply means when goods and services provided by a particular company or business are being separated into different cost or prices categories so that the consumers will have a mindset that the prices and costs represents the quality of the products.

This strategy is used to generate more profit to the company and to encourage customers to purchase the costlier products.

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