The purpose of environmental forecasting is to . Multiple choice question. collect and interpret data on competitors follow trends in a firm's external environment monitor the external environment predict change

predict change.

Explanation:

Environmental forecasting can be defined as a strategic process which typically involves the management predicting the future characteristics of an external environment of the organization for good decisions making.

Hence, the purpose of environmental forecasting is to predict change.

Environmental forecasting is a management strategy that focuses on systematically acquiring informations about occasions, trends, events or patterns through surveys and analysis of these information in an organisation's external and internal environment. The informations acquired through environmental scanning is then used by the executive management in strategically planning the organisation's future and exploitation of available opportunities for the success of the organization.

Generally, the environmental forecasting gives an overview of the opportunities in the market as well as potential threats to an organization.

Hence, the following are descriptive of an environmental forecasting;

1. Used as a tool for corporations to avoid strategic surprise.

2. Used to monitor, evaluate, and disseminate information relevant to the organizational development of strategy.

3. Used to determine a firm's competitive advantage.

4. Used as a tool to ensure a corporation's long-term health.

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