4. Which of the following are NOT typical characters used in a commercial by a company marketing to teenagers? A Popular Radio DJs
B Current Hip-Hop Artists
C Popular Classical Musicians
D Popular Professional Athletes

C Popular Classical Musicians

Explanation:

Classical music was a trendy music genre some decades ago. Popular classical musicians had an appeal and influence over the generation of that time. Classical music is still present but does not attract the young generation in multitudes.

For marketing to be effective, the target audience should identify with characters or content in the advertisement. Commercial targeting teenagers will be more influential with popular radio DJs, current hip-hop artists, and popular professional athletes as characters. Today's teenagers will not identify themselves with popular classical musicians as this music genre is not trendy anymore.

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