As would-be Entrepreneur, you are tasked to identify your dreamed business, one that involves your interests. Indicate who are your potential market, target
market, available market and/or penetrated market. Write your answer in the space
provided.

My dream business is organic poultry farming.

Explanation:

It is my hobby to have different types of hen breeds. So I would like to invest in my hobby. I would like to have breeds of organic hens that will lay more eggs. I will also invest in fancy chickens which are widely used as pet in backyards.

It has great potential for growth, as people are nowadays moving towards organic foods. The organic poultry market has grown from $7.5 billions to $7.7 billions from 2019 to 2020. The growth recorded is almost 2% despite the breakout of virus. People would like to buy fancy chickens as pets because they lay eggs and look cute in the backyards.

The return on fancy chicken breed is much higher than an ordinary chicken breed that only lays egg. I will start from 1500 baby chickens and will around 50 chicken tractors in a large 8 kanal area. This chicken tractors will help me to keep the death rate of the chickens low and are helpful in lowering the spread of diseases. Furthermore, it is moveable which means my chickens will have fresh grass to eat.

I will buy a small van that will be helpful in managing the delivery of food requirement and egg supply to my customers. To lower the cost of organic feed I will grow many types of plants, herbs, grass, etc in the 8 kanal area that will meet the protien requirements of the chickens. I will also water the land daily so that the waste of the chickens are accessed very quickly to plants.

Their many other tactics that could be used like leasing the land for 2 years because it will lower the investment required, plantation of plants that will grow its value over time, use of thick sheets that will protect chickens from and use of thin sheet that will protect them from mosquitos, etc.

Note: I wasn't able to access complete questions so I think the above explanation of business idea will be very helpful for you to construct a business plan.

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A business model is a document that describes all the phases necessary for the effective operation of a business and the achievement of objectives, such as the business line, value proposition, potential market, etc.

Assuming that your dream business is creating a cafeteria near a college, we can identify the components of the venture:

Potential market:

Part of the market you hope to attract in the future.

Target market:

The segment of individuals most likely to become your consumer.

Available market:

It is the metric used to define the number of people able to buy your products.

Penetration market:

Evaluates the use of its products and services by its customers in relation to the products and services of its competitor

Therefore, when starting a business, you must analyze the viability of the business through a business model and plan that seeks to offer value to your potential market.

It is necessary to segment your market according to the consumer profile to develop a marketing plan that attracts, retains and delivers value to the consumer, in order to become well positioned and competitive in the market.

Learn more here:

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