I. Rohit after doing his graduation has decided to run a retail shop as a source of livelihood. ii. He procures the goods from the wholesalers according to the consumer's demand and
maintains a regular supply of goods to his customers.
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iii. Customers are well satisfied with his services due to which his sales turnover is very high
and he is earning a good return on his capital employed.
iv. Seeing his Successful business, two other retailers have also opened their shops in the same
area giving him tough competition reducing his market share and margin of profits. But
Rohit knows, in spite of his best efforts put into the business, there is always the possibility
of inadequate profits or losses.
a. Identify the economic activity Rohit is engaged in.
b. Enlist the features of identified economic activity with reference to the underlined words
in each sentence given above.