Imagine that you own a local fitness gym in your hometown called "U-Fit." You have done well over the last few years and have enough capital to acquire another hometown company, "Power Kore, " that makes nutritional protein shakes. Why would it be a good idea for you to undertake a vertical merger or acquisition of this sort?

to increase synergies and have more supply chain control.

Explanation:

A vertical merger is when two or more companies or organizations which are in charge of the provision of supply chain functions that are different merge for a common good.

The main idea behind the merger is to help increase synergies, reduce cost, increase efficiency and productivity and also for more control of the supply chain to be gained.

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