Which of the following statements applies to media planning? a. The location of the advertising target is irrelevant in media planning. b. Regardless of the message to be conveyed, newspapers are one medium that is appropriate for almost any circumstances. c. Total media dollars spent on advertising have decreased over the last 30 years. d. Characteristics of the product are the most important consideration in selecting the media for a campaign. e. The message content affects the types of media used for an advertising campaign.

You have been solicited to conduct a performance evaluation for a public organization that has been corrupted over issues of personnel embezzling funds. before actually conducting the evaluation, you—the evaluator—need to know certain specifics to conduct a thorough evaluation. compose a proposal that describes what type of evaluation will be conducted. in the proposal, explain the type of public organization. describe some of the main services, products, and activities the organization provides to the public. describe the size of the problem, who is affected by the problem, how long the problem has been in existence, and how long the evaluation will take. also, describe what the evaluation will assess with respect to organizational leadership. finally, what outcomes do you propose the evaluation will to achieve for the organization?