On TV a commercial plays from Progressive insurance. Their spokeswoman, Flo, is extolling the benefits of the Name Your Price tool. She describes how easy it is for anyone to compare insurance prices using their tool. In addition, Progressive offers discounts, and Flo delivers this message to the audience using a fun, quirky humorous tone. Select all of the following brand level influencers from this example: 1. unique company hiring policies, production equipment
2. specific product features, cultural elements of a company
3. distinctive personality, brand, and/or company values

Self-interest achieve society’s economic goals because producers know which goods consumers want the most. as consumers and producers exercise their freedom to act in their own self-interest, markets will produce the desired goods at the lowest possible cost. consumers and producers both operate based on society’s economic goals. consumers know which goods can be produced at the lowest cost. there is a wide variety of desired goods and services in a market system because producers determine what to produce. consumers change their minds frequently. there is always a need to produce something new and improved. individual wants are diverse. what is produced is ultimately determined by consumers, because if the goods offered are not what consumers want, consumers will not buy them. producers, because they are driven by profits. producers, because they determine what to produce. consumers, because they participate in marketing surveys.

Post test question number 9 for entering the job market

Regarding the results of a swot analysis, organizational weaknesses are (a) internal factors that the organization may exploit for a competitive advantage (b) internal factors that the organization needs to fix in order to be competitive (c) mbo skills that should be emphasized (d) skills and capabilities that give an industry advantages problems that a specific industry needs to correct