Congratulations! You have been hired to work in advertising for a large firm whose products are used by millions, including millennials and older adults. Your first task is to consider advertising options. Your company can purchase two types of ads: social media ads and print newspaper ads. Each social media ad will reach 60 millennials and 20 older adults. Each print newspaper ad will reach 10 millennials and 20 older adults. The cost for a social media ad is $88, and the cost for a print newspaper ad is $44. There is no overlap between the ads, meaning that social media ads are not seen by the same people who see print newspaper ads, and vice versa. Your advertising budget is $88.000.

If you spend your entire budget on social media ads, your ads will reach millennials and older adults.
If you spend your entire budget on print newspaper ads, your ads will reach millennials and older adults.

The chromosome manufacturing company produces two products, x and y. the company president, jean mutation, is concerned about the fierce competition in the market for product x. she notes that competitors are selling x for a price well below chromosome's price of $13.50. at the same time, she notes that competitors are pricing product y almost twice as high as chromosome's price of $12.50.ms. mutation has obtained the following data for a recent time period: product x product y number of units 11,000 3,000 direct materials cost per unit $3.23 $3.09 direct labor cost per unit $2.22 $2.10 direct labor hours 10,000 3,500 machine hours 2,100 1,800 inspection hours 80 100 purchase orders 10 30ms. mutation has learned that overhead costs are assigned to products on the basis of direct labor hours. the overhead costs for this time period consisted of the following items: overhead cost item amount inspection costs $16,200 purchasing costs 8,000 machine costs 49,000 total $73,200using direct labor hours to allocate overhead costs determine the gross margin per unit for product x. choose the best answer from the list below.a. $1.93b. $3.12c. $7.38d. $2.43e. $1.73using activity-based costing for overhead allocation, determine the gross margin per unit for product y. choose best answer from list below.a. $10.07b. ($2.27)c. ($5.23)d. ($7.02)e. $7.02