You are a Financial Analyst for a fast growing company and the president of the company asks you to analyze the financial statements of a potential acquisition target which he/she is considering buying. In your opinion, which of the following four financial statements is the most important in your analysis and why?
The four financial statements are the balance sheet, income statement, statement of cash flows, and statement of retained earnings.

Four key marketing decision variables are price (p), advertising (a), transportation (t), and product quality (q). consumer demand (d) is influenced by these variables. the simplest model for describing demand in terms of these variables is: d = k – pp + aa + tt + qq where k, p, a, t, and q are constants. discuss the assumptions of this model. specifically, how does each variable affect demand? how do the variables influence each other? what limitations might this model have? how can it be improved?