Which one of the following is NOT an effective way to attract buyers by differentiating a company's branded footwear offering from the brands of rivals? A. Produce and market branded footwear with a higher S/Q rating than the branded footwear
B. Charge footwear retailers a wholesale price that is below the price the company charges
C. Offer a wider variety of models/styles than most all other rivals of most all other rivals consumers to buy footwear online at the company's website
D. Offer free shipping to online shoppers who purchase one or more pairs of the company's branded models/styles
E. Win sufficient celebrity endorsement contacts to earn higher celebrity apeal rtings in the various geographic regions than most all other rivals