uses buyers' perceptions of what a product is worth, not the seller's cost, as the key to pricing. A) Customer value-based pricing
B) Target return pricing
C) Cost-based pricing
D) Equity-based pricing
E) Competition-based pricing

A) Customer value-based pricing

Explanation:

In sales and marketing, price can be defined as the amount of money that is being charged by a seller for goods and services rendered to a potential customer or buyer.

Customer value-based pricing uses buyers' perceptions of what a product is worth, not the seller's cost, as the key to pricing.

Generally, a value-based pricing strategy typically begins with the manufacturer or seller assessing customer needs at a specific period of time. This ultimately implies that, a customer value-based pricing is all about the consumers of goods and services by considering their perceived benefits or satisfaction derived from the use of such products or services.

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