The director of market research at a large department store chain wanted to conduct a survey throughout a metropolitan area to determine the amount of time working women spend shopping for clothing in a typical month. a. Indicate the type of data the director might want to collect. b. Develop a first draft of the questionnaire needed in (a) by writing three categorical questions and three numerical questions that you feel would be appropriate for this survey.

Please see full question attached

Answer and Explanation:

A) D. The director of market research could collect data about things like how much time they believe working women spend shopping and the type of places they like to shop.

B)

A. How many days a week you shop?

B. Which of the following clothing stores have you visited in the past year?

C. About how much of your free time do you spend shopping?

D. Do you shop online for clothing at least once a week?

E. What is your favorite article of clothing to shop for?

Second part of B:

D. About how much money do you spend on clothing every year?

From the above we have selected relevant questions for the survey and it can be observed that irrelevant questions are ones that do not offer relevant information that will be useful in the research such as "how many children do you have? " this does not influence shopping decisions here or "what type of car do you own? " this has nothing to do with cloth shopping decisions