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Business, 01.09.2020 22:01 bethzabezarahi

Assuming a contribution margin of 60 percent, what sales would be necessary to break even (that is, maintain the current total contribution) on the 12 percent across-the-board price reduction? Refer to Financial Analysis of Marketing Tactics: Price Decrease in Appendix 3: Marketing by the Numbers to learn how to perform this analysis. 1-15. What absolute increase and percentage increase in sales does this represent?

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Assuming a contribution margin of 60 percent, what sales would be necessary to break even (that is,...
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