Which variable of the marketing mix is most affected by Dell’s decision to become a "make-to-stock" manufacturer?

distribution variable

Explanation:

The marketing mix consist of all combinations of factors that get people or consumers to purchase a company's products. It is a set of tools utilized by the company to optimally market it's products and increase it's sales. From the question above, Dell utilizes the distribution variable in its marketing mix to influence customers purchases. This means that Dell modifies it's model of distribution in the sense that it includes retail stores in its distribution, including the middle man to get it's stock delivered to its customers at the shortest possible time(not 7 to 10 days). In doing this Dell becomes a "make to stock " producer and not "built to order" which consumes more time in producing and getting the product to the buyer.

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