Firms pursuing a strategy strive to be the lowest cost producer in an industry for a particular level of product quality.

B)cost leadership

Explanation:

Firms that pursue a Cost Leadership strategy aim to employ practices and standards that will enable them to produce so efficiently that they have the lowest cost in the industry for a particular level of product quality.

This will translate to them being able to offer their goods at a lower price than the competition thereby increasing their profitability and enabling them capture market share.

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