"is the curse of mature markets whereby products lack any real means of differentiation and customers see competing products as offering roughly the same benefits."

Commoditization

Explanation:

This is known as commoditization. Commoditization can be defined as a a process whereby goods and services can no longer be distinguished from similar offerings that is being made by a rival company. In a particular category such goods are so alike that for you to find the difference between them, you do so via the price tags

whole quiz

1. the sum of all activities involved in getting high-quality products into the marketplace

2.operations

3. the principle of looking at the supply chain as a whole in order to improve the overall flow through the system.

4. produced; performed

5. activities producing tangible products, such as radios, newspapers, buses, and textbooks.

6. activities producing intangible and tangible products, such as entertainment, transportation, and education.

7.   customer focus

8. analyzing a competitor's products to identify desirable improvements

9. the systematic direction and control of the processes that transform resources into finished projects that create value for and provide benefits to consumers.

10. operation management.

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