From an interactive marketing perspective, is defined as the sum total of the interactions a customer has with a company's website from the initial look at a home page through the entire purchase decision process.

customer experience

Explanation:

The customer experience from an interactive marketing perspective refers to the journey that the customer has when he/she has an online interaction with the company. This could include using the website to get information about a product or use a mobile app.

According to this, the answer is that from an interactive marketing perspective, customer experience is defined as the sum total of the interactions a customer has with a company's website from the initial look at a home page through the entire purchase decision process because it includes the whole journey that the customer has when interacting with the company online.

the investment was $14,174.196

explanation:

a lump sum means that the father of the example made one deposit and leave it be.

we need to know the value of a capital that generated at 4.05% per year during 28 years the sum of $48,613.24

now clearing the formula to solve for capital we got:

and we reach the answer investment = $14,174.20